MILWAUKEE – Multi-platinum, award-winning Colombian superstar J Balvin will perform at the Wisconsin Entertainment and Sports Center (WESC) on Thursday, Oct. 11, as part of his Vibras Tour Powered by Buchanan’s Whisky. This is the first announced Latin show at the WESC. Tickets for the show at Milwaukee’s newest world-class arena will go on sale to the general public on Friday, April 27, at 10 a.m.
“We are very excited to welcome one of Latin music’s biggest stars, J Balvin, to Milwaukee in October,” said WESC General Manager Raj Saha. “We also look forward to him winning awards this week at the Billboard Latin Music Awards.”
J Balvin has had a phenomenal year from being one of the most-listened to global artists across YouTube and Spotify, to having back-to-back #1 singles with “Mi Gente” and “Machika.” As one of the music world’s most in-demand collaborators, Balvin has hit songs with Beyoncé, Cardi B, Justin Bieber, Pharrell Williams, Camila Cabello, Nicky Jam, Bad Bunny, Liam Payne and many more – making the Vibras Tour Powered by Buchanan’s Whisky a can’t miss event for fans ready to hear all of their favorite songs live.
Buchanan’s Whisky continues to be a proud supporter of Latin music through their ongoing partnership with J Balvin for the brand’s Es Nuestro Momento (It’s Our Time) campaign, which celebrates the positive influence Latinos have on mass culture. Building off the success of the Energía tour, Buchanan’s Whisky is thrilled to be joining J Balvin on the road for the second consecutive year to toast the greatness of the Latin community.
Joining as the official and exclusive automotive sponsor of the tour, Toyota is proud to partner with J Balvin for the second time in his impressive journey. After his first successful U.S. tour, “Mi Familia”, Toyota continues to celebrate J Balvin’s rise to stardom and looks to connect music lovers and fans with this sensational tour through a combination of onsite and social elements that give them a front row seat to all the musical vibes.
For more information on the WESC please visit www.wisconsinesc.com.