The Bon-Ton Stores, Inc. Launches New Exclusive Brand Le Tigre for Spring
Milwaukee – The Bon-Ton Stores, Inc. (NASDAQ: BONT), parent company of Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers department stores, has launched a new men’s and women’s exclusive brand collection, Le Tigre. The modern American sportswear brand, known for its iconic polo and white T-shirt with a tiger patch, originally launched in 1977 and is making a comeback with updated styles exclusively available at Bon-Ton. The collection has been designed to appeal to men and women with classic American style who are looking to add excitement and color to their wardrobes. The collection is now available in 150 select Bon-Ton stores and online at www.bonton.com.
The key item in the men’s collection is the classic polo, which is offered in three styles including, the Solid Pique Polo, the Rugby Stripe Polo and the Feeder Stripe Polo. The polos are offered in 15 different colors and patterns. Additional styles offered for men include crewneck tees, V- neck tees, long sleeved button-down shirts, belted shorts, and swim trunks.
Staple items from the women’s selection include the Tiger Crest Polo, available in 12 different shades and patterns; the Everyday Tee, existing in nine solid colors; the button-down Suburban Shirt in five colors and patterns; as well as Fitted Chic Chino Pants and Weekend Shorts in five hues.
“Bon-Ton is very excited to be the exclusive retailer for Le Tigre. We know that our customers will identify strongly with this classic American brand. It offers a wide range of colors and styles for both men and women as well as terrific value,” said Kathryn Bufano, president and chief executive officer of The Bon-Ton Stores, Inc.
The men’s offerings range from $32-$75, and the women’s offerings range from $36-$68. The spring collection is made from pima cotton, cotton, spandex pique, spandex jersey, and cotton French terry and are full of bright colors, striped styles and bold patterns.
