MILWAUKEE – August 2, 2019 – Members of the Hales Corners Fire Department played a major role in a TV commercial with a nod to fireworks safety. In the third of a series of five self-deprecating commercials for Verlo Mattress, Verlo mascot “Mattie” celebrates an Independence Day sale with sparklers and roman candles – accidently torching the sale signage. A firefighter puts out the blaze while the forever smiling mascot sits on the ground nearby as a message flashes on the screen, “Our marketing ideas may not be great…but our mattresses are.” The commercial was shot in the overnight hours at the Hales Corners Fire Department in late June and began airing in July on local TV stations and online. Milwaukee-based Verlo Mattress, which is celebrating its 60th anniversary, has earned a reputation for high quality, value, and a Lifetime Comfort Guarantee. Earlier ”Bad at Marketing, Great at Mattresses” commercials featured cringe-worthy segments of old Verlo commercials and Mattie on roller skates attempting to attract passing motorists’ attention by attempting to flip a “sale” arrow sign, with disastrous results. Full and partial versions of the three commercials that have aired on TV or run online can be found at https://www.youtube.com/watch?v=E5jwUIxOF68&list=PLaOmuKLk5zmt9K-L7UbpbuEtuf5gZXGRz. The commercials are the work of Milwaukee-based SRH Marketing.
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The Spanish Journal offers its readers a bilingual publication with local news, public information, sports, Spanish T.V. guide, movie review, religion, community events, food recipes, community calendar, classified, and monthly housing supplement, etc., which makes the newspaper a primary source of information. The Spanish Journal, Wisconsin’s largest leading weekly Hispanic publication with a circulation that reaches the Hispanic communities in Milwaukee, Green Bay, Kenosha, Racine, Waukesha and their surrounding suburbs. This is the perfect vehicle you need to reach the Hispanic consumers in Southeastern Wisconsin especially the Kenosha and Racine area. The Hispanic market is the fastest growing market in the United States, traditionally; Hispanics have strong family values and are known to devote their economic resources on products they are familiar with. In return, they spend billions of dollars each year on visible products in their community that have a direct or indirect impact on their lives.
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