The recent recession hit American Latino families especially hard—the Pew Research Center found the median household wealth of Latino families fell more than that of any other group, decreasing 66% between 2005 and 2009, from $18,359 to $6,325. Compounding those losses was a hard hit to industries employing many Latinos, such as construction, hospitality, and domestic services. It left the unemployment rate among Latinos 2% higher than it is for everyone else. Many Latino families are still struggling to regain what they’ve lost.
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Spanish Journal
The Spanish Journal offers its readers a bilingual publication with local news, public information, sports, Spanish T.V. guide, movie review, religion, community events, food recipes, community calendar, classified, and monthly housing supplement, etc., which makes the newspaper a primary source of information. The Spanish Journal, Wisconsin’s largest leading weekly Hispanic publication with a circulation that reaches the Hispanic communities in Milwaukee, Green Bay, Kenosha, Racine, Waukesha and their surrounding suburbs. This is the perfect vehicle you need to reach the Hispanic consumers in Southeastern Wisconsin especially the Kenosha and Racine area. The Hispanic market is the fastest growing market in the United States, traditionally; Hispanics have strong family values and are known to devote their economic resources on products they are familiar with. In return, they spend billions of dollars each year on visible products in their community that have a direct or indirect impact on their lives.