A$AP Ferg, Kerby Jean-Raymond, TJ Mizell and more watch as Canelo fights for his family, country and the pursuit of excellence

NEW YORK, Dec. 17, 2018 — Hennessy, the world’s best-selling Cognac, celebrates Canelo Álvarez‘s second win of the year as he earns the WBA Super Middleweight World Championship, making him one of a select group of Mexican fighters to become a three-division world champion.

The victory marks another chapter in Canelo’s “Never stop. Never settle.” journey as he continues to fight for his family, country and fans. As the pride of Mexico and arguably the best pound-for-pound fighter in the world, Canelo continues to cement his legacy and showcase his relentless passion for being a champion both inside and outside of the ring.

Event attendees included A$AP Ferg, who earlier this year partnered with Hennessy to release an exclusive track celebrating family, and Pyer Moss designer Kerby Jean-Raymond, who earlier this year released a capsule collection inspired by Hennessy’s latest “Wild Rabbit” icon – Marshall “Major” Taylor.

Now in its second year, Hennessy’s partnership with Canelo and Oscar De La Hoya’s extensive Golden Boy Promotions roster is intended to encourage others to “Never stop. Never settle.” in their own life pursuits.

Hennessy invites consumers across the globe to toast to Canelo’s latest victory with this specialty V.S.O.P Privilège cocktail:

Hennessy V.S.O.P Privilège Glitter & Gold


  • 2 oz Hennessy V.S.O.P Privilège
  • 1/4 clove honey syrup
  • 1/4 lemon juice
  • 1 dash ginger bitters
  • Honey clove syrup
  • Garnish: Gold leaf


  • Add all ingredients to a mixing glass with ice and stir to chill. Strain into a coupe glass and garnish with a gold leaf

To view/download photo and video assets, please click HERE (photo credit: Lauren Cowart for Hennessy US)
For more information, please visit www.Hennessy.com/US.

About Hennessy

From the French region of Cognac and throughout its over 250 year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the Maison has upheld since its creation: the transmission of a unique savoir-faire, the constant (con)quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts some of the most iconic, prestigious Cognacs in the world.

Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Privé, Paradis, Paradis Imperial, and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, ESPN, ESPN Deportes, EstrellaTV and the newly announced partnership with DAZN.

For more information, visit www.goldenboypromotions.com, follow on Instagram and Twitter at @GoldenBoyBoxing and like on Facebook at www.facebook.com/GoldenBoyBoxing.

SOURCE Hennessy

CONTACT: Felicia Quaning, PMG Media Group, Felicia@pmg-mediagroup.com; Anna Loeschner, Moët Hennessy, 212-251-8275, Anna.Loeschner@moethennessy.com; Ramiro Gonzalez/Gabriel Rivas, Golden Boy Promotions: 213-489-5631