MIAMI,– Discovery en Español announced today the launch of “GO Originales”, a series of short-form content only available on the Discovery en Español GO App. The new digital programming lineup will focus on genres including Auto, Adventure, Food, Travel and Lifestyle, as well as Tech and Innovation. Discovery en Español GO currently features more than 1,600 hours of content, including full seasons and series of fan favorite shows.
Description: Discovery en Español Launches “GO Originales” Digital Content Made Exclusively For Its GO App
“There has been a steady demand from advertisers for original digital premium content that delivers a great story,” said David Tardio, Vice President of Ad Sales, Discovery U.S. Hispanic. “With GO Originales our goal is to satisfy this need and open the doors to more innovative opportunities for clients to connect with Hispanic audiences in their language and screens of choice.”
GO Originales will kick off this month with eight original series, each with a running time between
7 to 12 minutes. The lineup includes:
Auto and Adventure
Enfangados: The show immerses viewers in the world of off-roading in the mud beyond the adventure and deep into the depths of its community, heritage and family. Duration: 10 minutes.
Chrome divas: This episodic series provides an inside look at this all-female motorcycle club – as they struggle to juggle mommy duties and their careers with their thirst for adventure and passion for adrenaline. Duration: 10 minutes.
Conóceme América: Sales guru and motivational coach Wilder “Willy” Rizo embarks on a mission to meet a million people in America. To do this, Willy sells his house and decides to travel in an RV with his family to explore the people and towns of North America. Duration: 8 minutes.
Food, Travel and Lifestyle
Viaja X menos: Mexican-born Alex Tienda, a free-spirited adventurer with over half a million followers on YouTube, takes audiences along on his adventures as he visits different corners of the country. His goal is to show viewers how they can explore top U.S. destinations in 48 hours while on a budget. Duration: 10 minutes.
Gastronomía clandestina: Actor, presenter, chef, and former MasterChef Latino runner up, Andrés de Oliveira takes viewers on an underground foodie adventure to discover pop-up restaurants and secret, password required dining establishments. Duration: 10 minutes.
De chuparse los dedos: Grace Ramirez, a former MasterChef USA contestant and creator of the award-winning brand La Latina, tours the U.S. in search of the most finger-licking finger food in the country. Duration: 10 minutes.
Sigue sus pasos: Cristina Sarnoff, an American-Cuban documentary filmmaker born in
New York City tracks the morning rituals of inspiring Hispanics. The shorts follow how these individuals kick start their day to set themselves up for success. Duration: 8 minutes.
Tech and Innovation
TEC + Humanas: Award-winning TV network personality Poncho de Anda delves into how innovative Latinos are fusing the world of technology and humanity. The show aims to inspire and encourage viewers to continue to push technological advancements, while keeping in touch with the human aspect. Duration: 7 minutes.
The Discovery en Español GO App is available on iOS and Android platforms and launching later this month on Roku and Amazon Fire. Aside from GO Originales, other App content includes live and next-day anytime, anywhere access to series and specials, including past seasons of popular network shows like Mexicánicos, Alaska: la última frontera, and Crimen casi perfecto among others.
The U.S. Hispanic GO Apps (Discovery en Español and Discovery Familia GO) have seen consistent growth since launching last year with an average monthly growth of +21% in users +34% in streams.