Milwaukee – Bustos Media reacquired WDDW 104.7 FM, and shortly after doing so the media group announced it’s putting on the air its second FM station.
“LA 93.7 FM” hits the Milwaukee airwaves with a unique branding style sure to set a new trend in Spanish radio. The station’s name and brand is its frequency on the dial. LA 93.7 FM – Puros Exitos “All Hits All The Time” is a blend of Spanish Regional and Adult Contemporary format with hits from the 80s, 90s, and Today.
John Bustos, Managing Partner, said,“Eleven years ago this month Bustos Media launched WDDW “La Gran D 104.7 FM” the first Spanish Language FM station in the history of Milwaukee in a ribbon cutting ceremony at the offices of the Milwaukee Hispanic Chamber of Commerce with community leaders. It’s an honor and a blessing that now a decade later we are able to continue to contribute to the growing and vibrant Milwaukee Hispanic community and offer advertisers another media outlet”.
LA 93.7 FM will provide local programing for the Milwaukee market and originate out of the Bustos Media Broadcast Center in West Allis, WI. It will be co-located with partner station La Gran D 104.7 FM.