MILWAUKEE – August 2, 2019 – Members of the Hales Corners Fire Department played a major role in a TV commercial with a nod to fireworks safety. In the third of a series of five self-deprecating commercials for Verlo Mattress, Verlo mascot “Mattie” celebrates an Independence Day sale with sparklers and roman candles – accidently torching the sale signage. A firefighter puts out the blaze while the forever smiling mascot sits on the ground nearby as a message flashes on the screen, “Our marketing ideas may not be great…but our mattresses are.” The commercial was shot in the overnight hours at the Hales Corners Fire Department in late June and began airing in July on local TV stations and online. Milwaukee-based Verlo Mattress, which is celebrating its 60th anniversary, has earned a reputation for high quality, value, and a Lifetime Comfort Guarantee. Earlier ”Bad at Marketing, Great at Mattresses” commercials featured cringe-worthy segments of old Verlo commercials and Mattie on roller skates attempting to attract passing motorists’ attention by attempting to flip a “sale” arrow sign, with disastrous results. Full and partial versions of the three commercials that have aired on TV or run online can be found at https://www.youtube.com/watch?v=E5jwUIxOF68&list=PLaOmuKLk5zmt9K-L7UbpbuEtuf5gZXGRz. The commercials are the work of Milwaukee-based SRH Marketing.